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Comfort upgrade, health company! HOdo with four new spring and summer brands shining in CHIC 2021 Fashion Fair
Published in: 2021-03-17
Between
March 17 to 19, CHIC 2021 (Spring) was held in the National Convention and
Exhibition Center (Shanghai). HOdo Group with HOdo men's wear, HOdo home, HOdo
children's clothing, and HOdo sports, four clothing brands again dazzling in
front of the audience. In 2021, HOdo Group's textile and garment sector adhere
to quality while paying more attention to comfort and health so that users will
have multiple intelligent choices in the pursuit of "physical and mental
comfort, safety and health," which is the most popular fashion item.
In
this fashion fair, as always, HOdo Group focuses on products.
HOdo
men's clothing focuses on introducing bamboo fibre shirts and HOdo Xi suits to
convey the deep affection of Red Bean. Bamboo fibre has natural antibacterial,
deodorant and other functions and enjoys the reputation of "breathing
ecological fibre" and "fibre queen," known as "the most
promising healthy fabric in the 21st century". HOdo men's bamboo fibre
shirt is made of bamboo fibre + DuPont SORONA environment-friendly polymer
fibre blended fabric, which combines the moisture absorption of bamboo fibre
and the elasticity and wrinkle resistance of SORONA elastic silk, giving
consideration to comfort and stiffness, and integrating beauty and
practicality. Wear it as if you can feel the fresh and comfortable walking
through the bamboo forest, let the body and mind breathe freely. Revealed,
"At thirty, a man should be able to think for himself and wear red bean
men's clothing" extraordinary life savour and quality.
HOdo
Home launched baby cotton soft silk bra, which focuses both on quality and
appearance. After four years of grinding, updating and iteration, thousands of
people try on and reshape the experience, HOdo baby cotton silk bra upholds the
concept of "focus, perfection and reputation," takes the beauty and
comfort of users as the focus of attention, and uses 3D mould cups and soft
silk lining material to create a comfortable and stylish bra product with both
inside and outside. Silk belongs to protein fibre and contains 18 kinds of
amino acids that are beneficial to the human body. The amino acids in human
skin are almost the same, helping the skin maintain the metabolism of the
surface lipid membrane, care the chest with softness, let the "external
type, internal softness" become the choice of global women's comfort.
HOdo
Children's Wear brings baby cotton products, which is well aware of young
parents' "health" demands. In 2021, HOdo Children's Wear launched
organic cotton series products -- baby cotton home wear and T-shirt, which
upgrade health and double care. After three years of careful cultivation with
no pesticides, natural organic cotton is different from conventional cotton and
synthetic fibre to obtain the GOTS international organic certification.
Products made of organic cotton are more suitable for babies with sensitive
skin. The texture is soft, fits the skin, and has a strong ability to absorb
water and sweat. From raw materials to the whole process of control are living
up to the safety and trust of consumers. Organic cotton products fully reflect
the product concept of "health, science, technology, and safety" of
HOdo Children's Clothing, coinciding with the "healthy" parenting
concept of young parents.
As
a sportswear brand determined by HOdo Group after a marathon in 2018, HOdo Sports
made its first appearance on the scene of the Fashion Fair, bringing a
colourful visual "feast." In 2021, HOdo sports use fashion,
simplicity, personality as the design idea, integrate the present popular
design element, solve the sportswear pain points, and create many beautiful new
products. The key to launching "3D booty pants", according to the
human body engineering, science, and the pressure distribution of size,
optimizing the proportion, strong muscles, tight booty, feeling young vigour,
natural, and comfortable, Let every urban woman in the busy work through sports
to achieve physical and mental balance, gain confidence and beauty.
In
HOdo exhibition area of this fashion fair, the four major brands also bring
wonderful live exhibitions at various time periods, such as new product
promotion, silk fabric interactive experience, hour lottery, live seckilling,
red envelope rain, and other activities. For the spectators and the audience in
front of the screen were all a rare experience.
At present, HOdo's chain brands such as men's wear, HOdo Home, HOdo Children's wear and HOdo Sports have opened more than 3,500 brand chain stores in China, vigorously promoting the construction of smart stores. In the post-epidemic era, HOdo brands have accelerated their evolution, actively promoted the online and offline integration construction, and continuously explored and reformed in the fields of intelligent manufacturing, intelligent logistics and intelligent retail.